Staff members of Media3, an advertising agency that offers unique brand sponsorships and radio advertising solutions were tired of sitting in heavy traffic and seemingly never-ending traffic jams. Media3 came to the conclusion that sponsorship of additional pointsmen on Johannesburg's roads was the answer. Media3 established Traffic Freeflow (Pty) Ltd which now operates completely independently and runs the pointsmen operation on its own. In October 2004 negotiations with the Johannesburg Metropolitan Police Department (JMPD) commenced, and in September 2005 the first group of pointsmen was deployed.
Initially the Alexandra Community Protection Forum had a team of individuals who had shown a strong commitment to community safety on a volunteer basis over a lengthy period. For the pilot project these individuals were screened, interviewed and selected by the Metro Police. Currently CVs are received on a daily basis.
As and when Traffic Freeflow requires additional staff, the CVs of candidates residing in the closest townships are reviewed, and candidates interviewed.
Residential location is key for static pointsmen as they rely on public transport to get them to and from their allocated intersections.
The relevant Metro Police Department provide the necessary Traffic Warden training to all new recruits.
The most significant challenges faced by the Pointsmen and Pointsladies include;
- their work day strecthes from 0600 to 1800, not including their transport to/from work
- weather conditions, exposure to the sun, rain, and winter conditions
- road rage - to often the pointsmen are subjected to abuse from unruly or unlawful motorists
- accidents & injuries sustained while conducting point duty
Our pointsmen take great pride, and it shows in their smiles and in the service they provide knowing that they are helping to keep the South African economy "free-flowing".
They love positive feedback from the motorist like;
- when a motorist smiles back at them
- when they receive a friendly wave, or "thumbs up"
The pointsmen also gain valuable job experience that will serve them well when pursuing employment that might better suit their skills and education. As brand ambassidors, they learn the importance of customer service, professional appearance, trustworhiness, and reliability. Many of our staff go on to jobs with law enforcement agencies at the Metro and even Provincial levels.
Internally, pointsmen have opportunities to learn more about leadership, business, and managing teams.
- Fourways & Randburg
- Pretoria CBD
- West Pretoria
- East Pretoria
- It offers sponsors a real Corporate Social Investment opportunity
- It offers each sponsor an invaluable branding and marketing opportunity in a targeted area
- Increased Brand equity
- Involvement requires no effort on the part of the sponsor
- The project is micro-managed;
- and Traffic Freeflow management understands the value of brand ambassadorship required for successful sponsorship
- being patient
- offering constructive criticism
- giving positive feedback when you think it is merited
- obeying the rules of the road and the instructions of pointsmen at all times.